Question 4. I want to show up in Google. Will my new site make that happen?

Unlike the “Field of Dreams,” if you build it, they won’t necessarily come! In order to be “seen” by Google and other search engines, you have to pay attention to several components – too many to list here – both on the site itself and outside your website. I go in to more detail in another post about “Common Search Engine Optimization (SEO) Questions.” But, going back to question #1 again, building a “cheap” site doesn’t usually involve much focus on SEO, because doing it the RIGHT way does involve time.

That being said, even a basic website should be designed with search engines in mind. The way our sites are built one can have a huge impact on its “search friendliness.”